Aspiring professional and enthusiast photographers work hard to find their own particular style, a visual look that sets them apart from the crowd. Your style is like your own personal signature and it may revolve around the use of a particular lens, color palette, camera or post-production technique. Or it may be the way you communicate with your subject …

How to get your work published
Many photographers aspire to have their images published in magazines and books. There’s a lot of competition for this type of work but with a plan and dedication you can make it a reality.

As a teenager I wanted to be a photographer for motorcycle magazines. By the age of thirty I had fulfilled that dream, …

Getting the word out
This is a blog about marketing photography and we’re just now talking about websites? Gathering up your best images and putting them on a website is a challenging but really fun part of marketing. It’s also a step that people want to put ahead of too many other important details. A website is now an essential part …

Developing your identity
A photographer should create their own unique identity to show why they are different than the competition. In recent years the word “branding” has pretty much been beaten to death but it’s a valuable word to understand. Branding means creating a unique identity (in look and message) and then projecting it consistently across multiple marketing platforms (whew, that …

Analyzing the local professional photography market
Now that you know what type of photography you want to pursue, let’s do some research. So you want to be a pet photographer and live in Peoria. Start looking around to find your competition. Do a Google search on phrases like “Peoria pet photographer” and see what you come up with. Look in the …

How do you market yourself as a professional photographer? Thanks to the internet the answer to this question evolves continually (and there are lots of great answers to the marketing question available on the ‘net). But, at the core, marketing photography (or anything else) will always have its constants.
In the most simple terms, I think there are four basic steps …