Developing your identity
A photographer should create their own unique identity to show why they are different than the competition. In recent years the word “branding” has pretty much been beaten to death but it’s a valuable word to understand. Branding means creating a unique identity (in look and message) and then projecting it consistently across multiple marketing platforms (whew, that was my sentence of the year!).
Let’s go back to the Peoria pet photographer reference and start developing an identity. What is the stronger message?
1. I take pictures of a whole …