It’s no secret that consumer spending has slowed dramatically in America, right on the cusp of the holiday shopping season. Consumers are being more conservative with purchases and credit is tightening. This Friday (the day after Thanksgiving) is known as Black Friday, the biggest shopping day of the year and expectations are always high, despite the conditions.
While I would enjoy …

The current financial crisis is the elephant in the room, so let’s acknowledge it and take a look. I’m taking the lead from 1001 Noisy Cameras and their recent post entitled Opinion: The financial markets and photographers.
I like to keep prophotolife relatively on point, targeted on the positive benefits of photography as a hobby and the realities of photography as …

Another week, another installment of the location photography gear saga. This week we’ll look inside our kit of portable strobe units. This kit of 2 strobes and accessories doesn’t get used a ton but it’s invaluable when we need it. It’s rare that we use these as main lights since we rely more on studio strobes (primarily the Travelite 125 …

Last week I introduced our standard location photography gear setup. We’ll be looking at different bags week by week and today it’s the heart of the business, the camera bag.
You won’t find the latest, trendiest equipment necessarily. This is what we’ve amassed over years in the business and what has produced a good return on investment for our commercial studio. …

Surrounded by nine computers, fifteen strobes and more light stands than you can shake a tripod at, I’ve been daydreaming. The dreams have been about what it would take to create a “bare minimum” photo business. Sometimes you grow a business and look around and one day the idea of paring things down sounds appealing.
Starting tomorrow we’ll be looking inside …

“How do I shoot tethered to my computer with a digital SLR?” That is possibly the most oft-asked question here at prophotolife.com. In most every instructional video I’m watching a computer monitor to view the images as they’re shot so it only makes sense that we give the process a look.
If your photography allows it this is a great way …

As we were packing for location photography this week I thought it might be interesting to show an overall of just what we take along on the average location photo shoot. This is our “medium” location kit, sometimes we pack less, sometimes we take the whole studio. Most of our location jobs (probably 75%) fall around this “medium” category.
It’s important …