getting the word out
Getting the word out This is a blog about marketing photography and we’re just now talking about websites? Gathering up your best images and putting them on a website is a challenging but really fun part of marketing. It’s also…
your identity
Developing your identity A photographer should create their own unique identity to show why they are different than the competition. In recent years the word “branding” has pretty much been beaten to death but it’s a valuable word to understand….
analyzing your market
Analyzing the local professional photography market Now that you know what type of photography you want to pursue, let’s do some research. So you want to be a pet photographer and live in Peoria. Start looking around to find your…
what are you selling?
How do you market yourself as a professional photographer? Thanks to the internet the answer to this question evolves continually (and there are lots of great answers to the marketing question available on the ‘net). But, at the core, marketing…
customer service
Maybe I point to the past too often sometimes, pulling references from a time that no longer exists. But like Popeye used to say (where has Popeye gone?), “I yam what I yam and that’s all that I yam”. There…
technical knowledge
How much technical knowledge do you need to become a professional photographer? It varies. I have a friend who is a great photographer but hates Photoshop and post-production. He shoots primarily public relations and corporate photography with a small bag…
six keys to success
How does a photographer make the transition from enthusiastic amateur to professional? Well, it starts with the sale of that first photograph. Then, hopefully, there will be another sale, another assignment, another job to follow. And then one day you’ll…
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